August 30, 2019

Ads are everywhere on social media, which means marketers need a good deal of creativity to stand out from the crowd. 

That's why we were so excited when we saw this recent ad from the 10% Happier meditation app. 

We'll give you a quick rundown, and then we'll explain wh...

August 28, 2019

In the last month, we've hard three requests for private LinkedIn coaching sessions. We're always happy to share the wealth, but it also seemed like the perfect topic for a blog post. 

One professional wanted an overview of LinkedIn's features. Another wanted to underst...

June 21, 2019

We recently had words with an internet troll. 

Before we get there, let's cover some backstory: A restaurant client hired us to do some event promotion. They'd decided to hold an open-to-the-community eating competition that put their product right in the spotlight. Whi...

May 9, 2019

Note: While we typically write about content from a business perspective, recent conversations have compelled us to write a sort of PSA for the general public. 

For a long time, I was logging off social media feeling worse than when I arrived. It's a problem platforms l...

April 12, 2019

Back in my business journalism days, I wrote for a very specific group of people: Accounts Payable professionals. My typical reader was a mother of two in her mid-to-late 40s. After befriending one of my readers, I connected with her on LinkedIn and printed out her pro...

February 28, 2019

Note: This is an excerpt from our recent ebook, SMB's Guide to Social Media: The Essentials. Visit this link to get your free copy!

Live video is an extremely powerful social media-based method of attracting followers.

The first rule of Live Video is don’t go live withou...

February 14, 2019

Facebook is an information giant. That's great news for marketers, as we can pinpoint the exact audience we want to reach. 

And, boy, does Facebook help us drill down. If you can think of a distinguishing characteristic, there's a good chance Facebook's made an option t...

January 15, 2019

Years ago, the general mantra online was "If you build it, they will come." 

We couldn't be further from the truth in 2019. No one cares that you're online. 

What they care about is the experience you're offering through the message you deliver. 

It's 2019, and every...

December 28, 2018

Despite their best intentions, a client ran afoul of a regulatory rule they were misinformed upon. They had to close their business down for a day, but they were soon up and running at 100%. 

Though the problem had been resolved quickly, it immediately hit the newspaper...

November 10, 2018

Most of our clients understand that social media is an important part of the marketing puzzle, but few of them can explain why. To be sure, it's not always obvious how a "like" or "share" impacts the bottom line, and the math gets even trickier when you dive into impre...

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