January 3, 2020

At a holiday party this year, I had a wonderful conversation with a new acquaintance who’s working toward his Master’s Degree in Oceanography. As the conversation progressed, we eventually landed on marketing and advertising. 

This prompted my new friend to ask a simple...

November 12, 2019

In a recent podcast with Startup Pittsburgh, a resource for young companies around the Steel City, we discussed the importance of data in your marketing efforts. If you don’t have data, you’re flailing around in the dark. 

It’s a concept we’ve touched on in the past, ba...

August 30, 2019

Ads are everywhere on social media, which means marketers need a good deal of creativity to stand out from the crowd. 

That's why we were so excited when we saw this recent ad from the 10% Happier meditation app. 

We'll give you a quick rundown, and then we'll explain wh...

June 21, 2019

We recently had words with an internet troll. 

Before we get there, let's cover some backstory: A restaurant client hired us to do some event promotion. They'd decided to hold an open-to-the-community eating competition that put their product right in the spotlight. Whi...

May 23, 2019

It's easy to get lost in the sea of free marketing resources available today. 

We're here to help you separate the wheat from the chaff. Here are our favorite digital marketing podcasts in 2019 (so far):

1. Social Media Marketing with Michael Stelzner

You might recognize...

April 12, 2019

Back in my business journalism days, I wrote for a very specific group of people: Accounts Payable professionals. My typical reader was a mother of two in her mid-to-late 40s. After befriending one of my readers, I connected with her on LinkedIn and printed out her pro...

January 29, 2019

OK, OK, OK. I'm late to the Minecraft craze. I get it. But bear with me for a moment, because there are a lot of marketing strategies buried underneath the surface of this game.

My dive into Minecraft started a few weeks ago when a friend, who'd been dog-sitting, accide...

January 15, 2019

Years ago, the general mantra online was "If you build it, they will come." 

We couldn't be further from the truth in 2019. No one cares that you're online. 

What they care about is the experience you're offering through the message you deliver. 

It's 2019, and every...

December 11, 2018

It's everywhere you look. Facebook has Watch, Instagram has IGTV, YouTube is YouTube, and so many social media feeds are filled with video content competing for conversions. Video's here, and until we see some serious advances in holograms, it's here to stay. 

In fact,...

July 24, 2018

It's a cliche for sure, but agency life is a roller coaster. Clients throw curveballs every single day. How you respond to them says a lot about your ability as a marketer, and it could make or break your relationship with the client. 

Stories From the Trenches

A few wee...

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3 Instagram Ad Lessons from 10% Happier

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